→Using video to attract leads with a marketing strategy, you can acquire 66 percent more qualified leads. (Mike Gingerich)
→Using video, you may increase organic traffic from search results by 157 percent. (BrightEdge)
→Brand awareness improves by 54 percent on average when using video.
Video marketing isn’t easy, but it’s the most effective approach to turning spectators into buyers. Over 70% of marketers claim that video converts better than any other type of content. This is due to the fact that video is more entertaining, memorable, attracts more traffic, and has practically every other advantage over text.
Video content is quickly displacing written text as the primary marketing medium, thanks to its high conversion rate and expanding popularity. The typical consumer watches 206 videos each month, and 59 percent of senior executives say they prefer video to text when both options are offered on the same issue. The video marketing takeover is unavoidable, so let’s look at the numbers that explain why it’s so successful.
We’ve already said it, and we’ll say it again: videos are fantastic for SEO. A video can boost your site’s SEO just as much as several web pages. Companies who use videos on their websites receive 41% more search traffic than those who don’t use video at all. In addition, video increases organic traffic by 157 percent. You can also take advantage of the increased traffic by including videos on your website’s landing pages. Conversions can be increased by 80 percent by embedding movies on landing pages.
Companies that use video grow revenue 49 percent quicker year over year than those that don’t.
If you want to expand your business, video is a great option. According to the data, video’s ability to reach, educate, inspire, and inform audiences drives significant growth for businesses that invest in it. When learning about a product, 79 percent of buyers would prefer watching a video to reading text on a page. Distractions — both online and offline – are ubiquitous, and attention spans have never been shorter. Video holds viewers’ attention longer than other forms of media, so it’s no surprise that so many people choose to study through video.
1. Online videos will account for more than 82 percent of all consumer internet traffic by 2022, up from 15 percent in 2017. (Cisco). In fact, 85 percent of all internet users in the United States watched online video material on a monthly basis on any of their devices as of January 2018. (Statista, 2018)
2. By 2020, 83.3 percent of internet users in the United States would have viewed digital video material (Statista)
3. Every week, 78 percent of people watch online videos, and 55 percent watch them every day. In fact, 54% of customers say they want to see more video content this year (Social Media Week)
4. Consumers want to see more video material from brands or businesses they support, according to studies (HubSpot, 2018)
5. Video is preferred by 72 percent of customers when learning about a product or service. In fact, 84 percent of customers believe that watching a brand’s video influenced them to buy a product or service (Optinmonster).
Furthermore, 79 percent of individuals believe that watching a video persuaded them to buy or download a piece of software.
6. When viewers watch a video, they recall 95 percent of the material, compared to 10% when reading it in the text (Insivia)
7. Video is now used by 86 percent of organizations as a marketing tool, up from 63 percent three years ago (Wyzowl)
8. Marketers who use video generate income 49% faster than those who don’t (WordStream)
When both text and video are available on the same issue, 9.59 percent of executives feel that video is more likely to be chosen. In fact, 92% of mobile video viewers share their films with others. (Small Biz Trends, 2016 – updated 2022) Social videos receive 12 times more shares than text and photos combined.
10. 87 percent of video marketers are happy with the return on their social media video marketing efforts, and 93 percent of marketers who utilize video think it’s a vital element of their strategy (HubSpot)